TikTok Shop, the video-hosting platform’s budding ecommerce feature, is providing smaller brands low barriers to entry and sharp boosts in sales on small marketing budgets, say the co-founders of private label and contract manufacturer KO-Pack Inc.
“What I’m telling people now is if you’re not on TikTok and you’re not doing TikTok Shop, or even just posting on TikTok [to] drag people to your website, then you’re really missing out on something,” said Payton LaCivita, owner and president of operations at the Chandler, Ariz
Read the full article – start your free trial today!
Join thousands of industry professionals who rely on HBW Insight for daily insights
- Start your 7-day free trial
- Explore trusted news, analysis, and insights
- Access comprehensive global coverage
- Enjoy instant access – no credit card required
Already a subscriber?