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FTC Consumer Privacy Policy Driven By ‘Straw Man’ Arguments – Commissioner Holyoak

 
• By Eileen Francis

The US FTC’s contention that ‘notice and choice’ has failed as the cornerstone of consumer privacy regulation and must be abandoned in favor of data minimization and other more stringent measures does not adequately account for the complexity of business practices and consumer behavior, FTC commissioner Melissa Holyoak asserted at the NAD’s 2024 Annual Conference.

Strawman
• Source: Shutterstock

The US Federal Trade Commission’s migration from “notice and choice” to data minimization and other restrictions in its consumer privacy policy, as well as its targeting of “surveillance advertising,” avoid engaging with the complexity of business practices and consumer behavior, says FTC Commissioner Melissa Holyoak.

In her 17 September keynote at the BBB National Programs, Inc

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