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Vimovo - turn back the clock to 2005

 
• By Christopher Bowe

The best of lifecycle management lessons typically have one, if not both, of these things at their nucleus: creativity and timing.

The best of lifecycle management lessons typically have one, if not both, of these things at their nucleus: creativity and timing.

AstraZeneca and Pozen are hitting full launch stride in large markets around the world for their collaborative product Vimovo, a...

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