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GSK expands tiered pricing approach in India with Votrient and Revolade launches

 
• By Anju Ghangurde

GlaxoSmithKline continues to offer more of its key global products in developing nations under a tiered approach to pricing. The company has now launched its anti-angiogenic, multi-targeted tyrosine kinase inhibitor Votrient (pazopanib), and the thrombocytopenia treatment, Revolade (eltrombopag), on the Indian market at about 25-30% of their US prices.

GlaxoSmithKline continues to offer more of its key global products in developing nations under a tiered approach to pricing. The company has now launched its anti-angiogenic, multi-targeted tyrosine kinase inhibitor Votrient (pazopanib), and the thrombocytopenia treatment, Revolade (eltrombopag), on the Indian market at about 25-30% of their US prices.

Votrient, which is indicated for advanced renal cell carcinoma (RCC), will cost about Rs58,000 ($1,303) per month, while Revolade will be available at about Rs27,000-Rs28,000 per month in India, C...

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