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India's top-selling brands: Old is gold but the order changeth

 
• By Anju Ghangurde

Mature brands continue to rake in the moolah on the Indian pharmaceutical market despite intense competition and price controls, thanks to effective life-cycle management strategies.

Mature brands continue to rake in the moolah on the Indian pharmaceutical market despite intense competition and price controls, thanks to effective life-cycle management strategies.

Scrip's general analysis of the top-selling pharma brands in India as of January 2014 and a decade earlier threw up some interesting findings, probably simply summarized as: old is gold and

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