Prashant Tewari, managing director of the Indian generic firm USV is confident of the sustained dominance of oral medications in the diabetes segment in the country, even as new innovator therapies and strategic investments by foreign firms add to the competitive pressures.
In a interview with Scrip, Mr Tewari, whose firm accounts for around 16% share of the oral anti-diabetes drugs (OADs) market in India and also co-markets Novartis' vildagliptin, underscored why making a dent in therapies like metformin was akin to ''climbing a mountain'' for entrants and that Sanofi's investment in
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