PROFILE: Novo's Riis Recalls First Victoza Delivery, Growing Up With Science

Jakob Riis is a Danish national who joined diabetes R&D giant Novo Nordisk in 1996 as a health economist. He has since risen through the company, via a series of marketing roles of increasing seniority, to take on his current position of executive vice-president of China, Pacific and marketing.

Jakob Riis is a Danish national who joined diabetes R&D giant Novo Nordisk in 1996 as a health economist. He has since risen through the company, via a series of marketing roles of increasing seniority, to take on his current position of executive vice-president of China, Pacific and marketing.

In the latest instalment in Scrip's executive profile series, he talks to Lucie Ellis about the feeling of getting a blockbuster diabetes drug to market; getting his hands on a...

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