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Industry's Rebate Arms Race: Securing Market Access At A Cost

 
• By Jessica Merrill

Rebates have become industry's go-to for securing market access for drugs in competitive therapeutic areas in the US. But as payers push back, competitive rebating is intensifying and eating into the bottom line.

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Rebates have become industry's go-to for securing market access for drugs in competitive therapeutic areas in the US. But as payers push back, competitive rebating is intensifying and eating into the bottom line.

The drug industry is in a rebate arms race – at least in some highly competitive therapeutic areas like cardiovascular...

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