It is "very frustrating for my industry to see all of the incredible innovation that is coming to market and not reach European patients, or patients in general where healthcare systems are under pressure," says Joe Jimenez, talking exclusively to Scrip at the European Federation of Pharmaceutical Industries and Associations' (EFPIA) annual conference.
EFPIA's outcomes-driven message is centered on the idea of improving health in a holistic and evidence-based way by evolving healthcare...
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