With A New CEO, Will AstraZeneca Change Its Approach In Emerging Markets?

Roche’s surging growth in China could hint at what’s coming to AstraZeneca in emerging markets as Pascal Soriot, Roche’s head of pharmaceuticals, takes over at AZ.

BEIJING – For multinational pharmaceutical companies, emerging markets are highly dynamic and even volatile. These markets offer high-growth potential, but also plenty of uncertainties and complexities. To successfully navigate the maze, a company can benefit from a leader that has years of on-the-ground experience and differentiated approaches for success.

Roche’s Pascal Soriot seems to fit that category. A veterinarian by practice, Soriot most recently served as the Swiss pharma’s chief operating officer for its pharmaceutical division. He also...

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