Novartis Restresses China Commitment As It Outlines 2016 Plans

 
• By Ying Huang

Novartis will celebrate the 20th anniversary of the establishment of its independent operations in China this year, and has taken the opportunity to stress its ongoing commitment to this key market in line with its global core strategy, and despite the weaker economic outlook in the country, where it has plans to develop three new key therapeutic areas during 2016.

SHANGHAI - At a recent annual media day held by Novartis AG China in Shanghai, the Swiss company took the opportunity to share its major achievements in this key market in 2015 and reveal its outlook and plans for the coming year, with ongoing patient education initiatives forming an important part of its strategy.

“As 2016 is going be the 20th year since Novartis set up its presence in China, there will be more...

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