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Insulin Device Companies' New Mantra: Real Simple

 
• By Mary Stuart

Companies developing devices for diabetes have to ask a question that companies in other medical device fields don't: what about the users, the people with diabetes? How will they use the device? Because in diabetes care, management of the disease is left up to the patient, who is asked to self-test blood glucose levels, self-administer insulin by injection, and pay attention to diet and exercise. Acknowledging that the patient is the single most important contributor to success in diabetes care, start-up companies have set out to make insulin delivery easier. With a focus on ease of use as a clinical advantage, start-ups are offering new insulin delivery devices for two distinct markets: the full-featured (but easy to use) insulin pump for Type 1 diabetes, and the disposable, simple insulin patch/infuser for Type 2.

In many ways, executives of start-ups developing insulin pumps have it easy when raising capital. They don't have to sell venture capitalists on the market. Across the world, 220 million people have diabetes (24 million just in the US) and that number is projected to grow to more than 400 million by the year 2030. The product is a pump, a simple technology in an industry rich with untested devices. And the chief therapeutic agent – insulin – is a known treatment that's well-received by physicians and patients alike, at least in terms of effectiveness.

Insulin delivery companies don't need to wrestle with any scientific or clinical unknowns. The goals for managing the disease are...

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