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Mylan's Generic EpiPen: A Good PR Move, But Risks Alienating Payers

 
• By Donna Young

Mylan's plan to provide a generic version of its emergency allergic reaction drug EpiPen may be a good PR move, but it may alienate payers further. It also has spurred new skepticism about the company's pricing practices.

Mylan NV's plan to launch its own generic version of its emergency allergic reaction drug EpiPen (epinephrine) wasn't enough to stave off the critics over the branded product's $608 list price or blunt the moxie of a compounder looking to bring a much lower cost alternative to patients.

Mylan's move would, nonetheless, potentially keep the company somewhat ahead of any potential rivals aiming to take a bite out...

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