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Allergan's Price Reform Pledge: Will Others Follow?

 
• By Donna Young

Allergan CEO Brent Saunders vows not to engage in price gouging and says his firm will limit cost increases to single-digit percentages, occurring only once per year. But it's unclear whether Saunders will stand as a lone wolf in the industry or if others will make similar pledges.

Allergan PLC CEO Brent Saunders on Sept. 6 vowed his company won't be among the "outliers" in the biopharmaceutical industry that have dramatically jacked up the prices of their medicines or engaged in price gouging – declaring the firm has a solid social contract with patients against doing so.

"Those who have taken aggressive or predatory price increases have violated this social contract," Saunders wrote in a blog posted...

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