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Bridging The Drug Price Divide: Ideas And Approaches Debated At PSA

 
• By Jessica Merrill

Leaders from across the industry met at Informa's Pharmaceutical Strategy conference and addressed some of the most critical issues facing the industry: pharma's tarnished reputation and drug pricing.

Across a panel of drug company and payer executives at PSA, one thing almost everyone agreed on is that the cost of drugs as a growing burden to patients is an issue that isn't going away – and industry needs better ways to measure value and adapt pricing accordingly.

High drug prices and their contribution to industry's negative image with the public were hot topics at Informa's Pharmaceutical Strategy...

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