Mooncakes Under The Sun: Can China's ‘Name And Shame’ Rule Create Level Playing Field?

02 Oct 2017

China's proposal to register all medical sales reps could lead to the eventual elimination of kickbacks to physicians. Experts say it's the first step towards creating a level compliance playground for multinational and domestic drug makers.

China's regulators have issued several rules to rein in sales representatives' commercial activities starting just days before the celebration of the Mid-Autumn Festival, traditionally a prime time for kickbacks.

China is a market with complexities, underscored by multiple layers of sales agents, the lack of hospital funding, and physicians...