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How Drug Promotion Might Change Under Trump's Rx Pricing Plan

 
• By Nielsen Hobbs

DTC disclosure requirements are shiny but probably not substantive; copay navigator might be weightier.

White House
MIGHT TRUMP'S NEW PRICING PLAN AFFECT DRUG PROMOTION? • Source: Shutterstock

Any policy roll-out that features a Rose Garden announcement is destined to have some elements that are splashier than they are substantive, and the Trump administration's “Blueprint to Lower Prices and Reduce Out-of-Pocket Costs” is no exception.

During the May 11 event announcing the plan, HHS Secretary Alex Azar said, "Think about all the time everybody spends...

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