The Inevitable Is Coming: Price Increases, Starting With Pfizer

Drug makers are planning for annual price increases, but with the industry in President Trump's crosshairs it remains to be seen if 2019 price hikes will be more modest than in the past. Pfizer confirmed plans to raise prices, but only on 10% of its portfolio.

As 2019 approaches, a big question is how drug makers will handle annual US price increases, usually taken on marketed drugs in January, in an increasingly hostile political environment. Even with the industry in President Trump's crosshairs on the issue of high drug prices, some amount of drug price hikes seems inevitable given how reliant the industry is on them to drive top-line growth.

Pfizer confirmed Nov. 16 that it is raising prices on some of its medicines, although the announcement wasn't particularly surprising given that CEO Ian Read had indicated as much during...

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