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Merck KGaA, Pfizer Dance To China Digital Health Beat

 
• By Brian Yang

Facing deep price erosion and fierce competition for their established products, more multinational firms are hopping on the digital health train in China, with Merck KGaA and Pfizer becoming the latest to tie up with the country's internet giants Tencent and AliHealth, respectively.

hand touching screen with medical data
Pfizer And Merck KGAA The Latest To Join China's Digital Health Party • Source: Shutterstock

More foreign pharma companies continue to enter the digital health sector in China, including Pfizer Inc., which has signed a new memorandum of strategic cooperation with Alibaba's health subsidiary Alihealth to cooperate on digital technology for drug traceability, smart healthcare and physician education.

The agreement marks an expansion of a previous deal between the two companies signed in March 2018,

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