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Sanofi/Google Alliance To Apply Big Data To R&D, Commercial And Marketing Operations

 
• By Joseph Haas

Sanofi says the virtual innovation lab it will create with Google will enable precision health care and optimize R&D and commercial operations. Incoming CEO Hudson has been tasked with improving the pharma’s R&D and digital capabilities.

Big data concept. 3D .Thousands bar graphs forming words big data
Sanofi's agreement with Google is among several it's made with analytics partners

A few months ahead of incoming CEO Paul Hudson’s start at Sanofi, the French pharma is undertaking a big data collaboration with Google that it hopes can help its R&D engine work more efficiently toward personalized medicine while also applying analytics to its commercial operation. The two companies announced their alliance centered around creating a “virtual innovation lab” on 18 June. No financial terms nor the length of the agreement were disclosed.

Details on the partnership are scant at present, but the alliance apparently is not between Sanofi and Google’s health care...

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