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Roche Rides Partnership, Digital Wave To Widen China Oncology Drug Access

New Initiatives Go 'Beyond The Pill'

 
• By Brian Yang

Amid rising cancer incidence in the Asia Pacific region, Roche tells Scrip in this exclusive interview that it is going "beyond the pill" to widen access to drugs in the increasingly important oncology market.

China - Suzhou City
ROCHE AND SUZHOU-BASED INNOVENT BIO TO EXPAND ANTIBODY AND CELL THERAPY DEVELOPMENT • Source: Shutterstock

From working with insurance companies to differentiated pricing, Roche Holding AG is also partnering to widen access to its oncology therapies in Asia Pacific, a region with an increasing cancer incidence.

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