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Emerging Biopharma’s Next First Launch Market: China?

Go It Alone Or Partner?

 
• By Brian Yang

Despite multiple challenges including pricing pressures and slowing general economic growth, China offers attractive opportunities for emerging biopharma firms, helped by an encouraging regulatory environment. But weighing up options around challenging areas including partnering is essential, a new report states. 

supermarket filled with Chinese made and imported children's milk powder
CHINA ATTRACTIVE AS FIRST LAUNCH MARKET TO EMERGING BIOPHARMAS SAYS IQVIA • Source: Alamy

From policy headwinds to fierce competition, from shortened life-cycles to challenging procurement practices, from sharply slowing GDP growth to fast-changing market conditions, the China market seems to be getting tougher for many health players. But it remains attractive for emerging biopharma firms who might not consider the country as a first launch market, a new report argues.

IQVIA outlines several characteristics that point to the continued potential of China, including: an aging population and increasing needs for better treatments; recent regulatory policy changes to encourage innovation; R&D...

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