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J&J Split To Have Limited China Business Impact?

Lessons From Earlier Moves

 
• By Brian Yang

China is a major emerging market for J&J’s pharma, medical and consumer health businesses and the planned spinout of the consumer business is likely to allow the US giant to focus on key new drugs in a fast-changing and competitive market while retaining medtech growth. But the consumer sector will continue to face challenges and might learn from similar moves by other multinationals in China.

Johnson & Johnson
J&J'S PLANNED SPLIT LIKELY TO HAVE LESS IMPACT IN CHINA • Source: Shutterstock

Fast-shifting policies and market dynamics in China, the world’s second-largest single pharma and a major consumer health market, are changing multinationals’ ways of operating locally, which is prompting a renewed look at splitting business to achieve efficiency and agility.

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