Pfizer To Put Big Marketing Muscle Behind Migraine With Biohaven Purchase

Pfizer’s $11.6bn acquisition of the company brings it full rights to the oral migraine drug Nurtec ODT and nasal spray zevegepant, with aims to build a $6bn migraine franchise.

muscle
Pfizer plans to put big marketing muscle behind Nurtec • Source: Shutterstock

Pfizer Inc. is poised to enter the migraine market with the full strength of its marketing power, raising the stakes in an already crowded and competitive commercial market. Pfizer announced a deal on 10 May to buy the migraine specialist Biohaven Pharmaceutical Holding Company Ltd. in a transaction valued at $11.6bn, gaining the oral migraine drug Nurtec ODT (rimegepant) and a nasal spray, zavegepant, pending at the US Food and Drug Administration, as well as five preclinical calcitonin gene-related peptide (CGRP) inhibitor assets.

The deal fulfills Pfizer's promise to investors to expand its late-stage and commercial portfolio with near-term growth drivers and puts...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on Scrip for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Deals

More from Business