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Pfizer To Put Big Marketing Muscle Behind Migraine With Biohaven Purchase

 
• By Jessica Merrill

Pfizer’s $11.6bn acquisition of the company brings it full rights to the oral migraine drug Nurtec ODT and nasal spray zevegepant, with aims to build a $6bn migraine franchise.

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Pfizer plans to put big marketing muscle behind Nurtec • Source: Shutterstock

Pfizer Inc. is poised to enter the migraine market with the full strength of its marketing power, raising the stakes in an already crowded and competitive commercial market. Pfizer announced a deal on 10 May to buy the migraine specialist Biohaven Pharmaceutical Holding Company Ltd. in a transaction valued at $11.6bn, gaining the oral migraine drug Nurtec ODT (rimegepant) and a nasal spray, zavegepant, pending at the US Food and Drug Administration, as well as five preclinical calcitonin gene-related peptide (CGRP) inhibitor assets.

The deal fulfills Pfizer's promise to investors to expand its late-stage and commercial portfolio with near-term growth drivers and puts Pfizer at the center of a growing therapeutic area dominated by other big pharma rivals, chiefly AbbVie Inc

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