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Leqvio Launch Will Be Fundamental To Success Of New Novartis

Outcomes Data Key In EU, Not in US

 
• By Kevin Grogan

Discussion of the launch trajectory for the twice-yearly cholesterol therapy dominated the marketing portion of Novartis’s investor event and the firm is confident the foundations have been laid to push strong sales growth by the second half of next year.

Novartis HQ
• Source: Novartis

With Novartis AG stressing the need to improve its launches and turn promising medicines into multi-billion dollar blockbusters, it was no surprise that analysts focused on plans for the closely watched cholesterol treatment Leqvio at the Swiss giant's 'meet the management' day at its headquarters in Basel this week.

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