Falling At The Start Line: Chinese Firms Face Multiple Commercial Challenges Beyond Price, Coverage

First-In-Class But Low Revenues

Sales of a global first-in-class dermatology drug that gained its first approval in China are falling well behind those of its overseas counterpart. In this case study, Scrip takes a deep dive into the multiple underlying factors determining success in the world's second-largest pharma market beyond pricing and reimbursement coverage, including complex hospital entry, dual channels and competition considerations. 

China NDA in 2021 sized 1200
Chinese drug makers face commercial challenges beyond pricing, coverage • Source: Shutterstock

Covered by the National Reimbursement Drug List? Check!

Priced to compete with formidable competitors? Check!

Product awareness among specialists and physicians? Check!

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