1. Home
  2. >>HBW Insight
  3. >>Conferences
  4. >>National Advertising Division

National Advertising Division

NAD Panel: Avoid Common Compliance Traps In Harnessing Product Reviews Online

 
• By Eileen Francis

A panel session of the NAD 2025 Annual Conference tilted, ‘Review This – Compliant and Effective Use of Consumer Reviews,’ tackled pitfalls companies may face as they solicit or respond to customer reviews of their products on branded websites.

FTC ‘Staying In Its Lane’ With Chair Ferguson At The Wheel – Mufarrige

 
• By Eileen Francis

FTC Bureau of Consumer Protection Director Chris Mufarrige says the commission is vigorously enforcing consumer and competition laws but will not assume a ‘broader delegation’ of authority than granted it by Congress.

NAD’s ‘Vision For The Future’: Influencer Training, Private Equity Claims Assessment

 
• By Eileen Francis

The National Advertising Division’s VP Phyllis Hurwitz Marcus and Head of Policy Mary Engle discuss the “vision for the future," during NAD's 2025 Annual Conference in DC Sept. 16-17.

NAD Reviews ‘Made In USA’ Claim For Oral Care, Influencer Posts For Hair Brand Through Fast-Track SWIFT Program

 
• By Eileen Francis

The National Advertising Division of the BBB National Programs, Inc. closes two personal care ad claim challenges through its Fast-Track SWIFT Program in November, with the total number of assessments on that track in 2024 reaching 21.

NAD SWIFT Cases Get Swifter, More Frequent As Stakeholders Embrace Fast-Track Process

 
• By Eileen Francis

The BBB National Program Inc. expects to double the number of National Advertising Division SWIFT reviews completed in 2023 compared with last year as stakeholders grow more comfortable with the process. At its annual conference in Philadelphia 19-20 September, NAD said it is speeding up the time it takes to complete both SWIFT and standard track reviews.