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Thai TikTok Boom Driving Double-Digit Growth In Southeast Asia’s Dietary Supplements Market

 
• By David Ridley

TikTok dietary supplement sales in Thailand grew by an astonishing 635% in 2024, while sales via Vietnam's and Malaysia's traditional e-commerce platforms increased by a still impressive 73% and 83% respectively.

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TikTok supplement sales in Thailand grew 635% in 2024, according to TMO Group • Source: Shutterstock

Thai consumers’ enthusiastic adoption of interactive online shopping is driving rapid growth in Southeast Asia’s e-commerce dietary supplements market, according to a recent report by TMO Group.

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