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Opinion: AI Use In Rebate Management

 
• By David Gould

Pharmaceutical manufacturers face unique challenges, particularly when it comes to managing thousands of complex rebate contracts and connecting the dots between contract agreements and business performance.

A single contract manager – or even a team of managers – could take weeks or months to manually process and analyze highly complex rebate contracts to gain commercial insights like market trends, drug performance metrics, and customer behavior. Not only is this extremely tedious, this inefficiency compromises revenue optimization, time-to-information, compliance adherence, customer relations and distribution.

AI has begun to make its mark in the R&D and commercial processes in pharma, and some are now turning...

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