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Dexcom Puts Stelo On Amazon, Setting Up Consumer Showdown With Abbott

New Channel Will Broaden Stelo’s Reach Across Type 2 Diabetes, Prediabetes And Lifestyle Segments.

 
• By Shubham Singh

In addition to broader distribution, Dexcom is investing heavily in software enhancements for Stelo. The 180-day data lookback feature is just one of several planned upgrades intended to improve personalization and user engagement.

The move to go beyond Dexcom’s own online storefront into a popular e-commerce platform signals more than just expanded distribution.
Key Takeaways
  • Amazon access will reduce adoption friction, especially for first-time CGM users.
  • Dexcom responds rapidly to user feedback with new app features like 180-day lookback.
  • Analysts estimate 90K new Stelo users in Q1; type 2 diabetics show highest engagement.

Dexcom’s decision to launch its over-the-counter continuous glucose monitoring (CGM) system, Stelo, on Amazon places it squarely in a direct-to-consumer face-off with Abbott, which introduced its Lingo device on the...

The move to go beyond Dexcom’s own online storefront into a popular e-commerce platform signals more than just expanded distribution – it marks the beginning of a retail battle where...

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