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Mounjaro In India: Price Differential, Window Of Opportunity

 
• By Anju Ghangurde

Lilly’s Mounjaro arrives in India, with the 2.5mg vial priced at under $41 in a market that has over 100 million diabetics and increasing obesity rates. Will the product see sharp demand like in China, carving out a chunk of the pie ahead of the potential arrival of semaglutide generics and could there be concerns of ‘suitcase' exports?

Mounjaro
Lilly Debuts Mounjaro In India (Eli Lilly)

Eli Lilly’s blockbuster obesity and type 2 diabetes therapy, Mounjaro (tirzepatide) has made its India debut throwing down the gauntlet to rival Novo Nordisk, currently in the wings with Wegovy (injectable semaglutide), as they head to vie for a share of the pie in a significant but price sensitive market.

Lilly’s Danish competitor, which had in 2022 launched its oral semaglutide (Rybelsus) in India, has been doing some of the early groundwork, expanding stakeholder awareness around obesity in the country. Last year it unveiled key

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