How do niche companies survive in today’s increasingly pressed healthcare marketplace? By redefining the niche. Nellcor’s proposed $475 million offer for Puritan Bennett takes off from the company’s substantial leadership in hospital-based pulse oximetry and extends the franchise in two ways: first it brings an important new clinical or technological expertise in a related area (i.e., respiratory therapy products) and accelerates the company’s movement into the non-hospital market.
Indeed, much has been made of the synergies between Nellcor’s growing stake in the home care market and Puritan-Bennett’s already...
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