Oncogene Science Inc.may hold the record for the longest research deal in the industry—a collaboration with Pfizer Inc. on tumor inhibition [See Deal]. The agreement was originally signed in 1986, then renewed in 1990 and again in 1996. But the deal, highly successful in all outward respects, is also reflective of Oncogene's major failure: to sign alliances with drug companies that do more than simply pay the rent.
Oncogene's strategy has always revolved around alliances: it was one of the first biotechs to reject the fully-integrated approach, preferring...
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