Becton Dickinson's strength in medical devices has always been building large market shares in high volume lines and then managing for profitability through more efficient manufacturing. But the company has begun an aggressive growth campaign just as its core businesses have begun to stagnate. Customer consolidation and more aggressive competition is leading this cautious company to become a risk-taker.
By Wendy Diller
Becton Dickinson & Co. 's huge factory in Canaan, CT, makes four billion needles and syringes a year. It...
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