by Stephen Levin
AAA Surgery: Bet Early And Often
The dramatic changes taking place in many aspects of the medical device industry, from new materials to new business models, are coming together in certain product areas, providing a glimpse of the future device world. One such example is abdominal aortic aneurysm (AAA) surgery, which, having remained virtually unchanged for nearly 40 years, is on the verge of a major transformation, resulting in AAA becoming an important business opportunity. Large device companies are making early investments, trying to pick start-up winners, while emerging companies hope there are some partners left, even though no products are yet available in the US.
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