Innogenetics, like many biotech companies, has built a diagnostics business in order to capture short-term revenues. But it got squeezed by industry consolidation and its response is an aggressive and expensive strategy to increase its emphasis on high-margin, novel tests, which it will use to fund conversion to a direct sales and marketing network in major markets.
by Wendy Diller
In late 1996, Innogenetics NV became the first biotech company to go public on the EASDAQ, Europe's new stock...
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