One of the last of the major hospital groups to commit to an Internet strategy, Novation has leaped into e-commerce with both feet through its recent deal with Neoforma. The company faces a host of challenges, not the least of which come from uncertain hospitals and reluctant product companies. For suppliers, the alliance of leading groups and dot-com companies raises questions about the future of the hospital marketplace.
by David Cassak
Barely more than a year after Internet-enabled e-commerce burst onto the US hospital scene, promising to redefine the supply chain,...
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