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The Unsung Vytorin Victim: Primary-Care Marketing

Not quite three weeks after triggering a medico-commercial earthquake with the ENHANCE trial results, Schering-Plough and Merck have yet to win back three key constituencies: prescribers, patients and investors. The stakes for not doing so are enormous. But more importantly for the industry as a whole, ENHANCE is the latest and strongest sign that the cornerstone on which blockbuster franchises are built-simple, compelling and easy-to-verify measures of treatment success--is crumbling in the face of biological complexity. And that means that primary-care success is going to get a lot more expensive.

Not quite three weeks after triggering a medico-commercial earthquake with the ENHANCE trial results, Schering-Plough Corp. and Merck & Co. Inc. have yet to win back three key constituencies: prescribers, patients, and investors. The stakes for not doing so are enormous.

But more importantly for the industry as a whole, ENHANCE is the latest and strongest sign that the cornerstone on...

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In Partnership with Cerba Research

Prioritizing Safety in CAR-T Therapy: Patient Monitoring with Cerba Research’s Testing Portfolio

The cell and gene therapy (CGT) clinical trial landscape in general and CAR-T cell clinical trials in particular are a special focus for the FDA, EMA, and other regulatory agencies. The whole industry is thus aware of the recent FDA safety investigation and requirements for labeling CAR therapy products.

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