With only early-stage data in hand, The Medicines Co.’s (MDCO) PCSK9 candidate, the centerpiece of its budding lipid franchise, is far behind competitors. But MDCO is counting on a highly differentiated technology, as well as changing practice patterns among interventional cardiologists to help bolster the drug’s uptake. And its last-to-market position may enable it to take optimal advantage of evolving cholesterol management guidelines.
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