At first sight, it may look odd for Merck Serono SA to be shelling out €104.7 million ($103 million)—cash—for downtrodden Genset SA . Serono is paying €9.75 per share of Genset and buying out Genset's convertible bonds at a 389% premium [See Deal].
Any way one looks at it, the deal is an expensive, long term investment. Once the pride of French biotech, Genset has disappointed investors over the last two years as...