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Can Bespoke Analytics Put New Dazzle On Copy Drugs?

Start-up Picket Pharmaceuticals Plots A Data-Centric Course To Success In The Disorderly US Generics Market

 
• By William Looney

Disruptions in the supply/demand configuration of generic drugs have plagued US health care for years. Picket Pharmaceuticals, a new start-up founded by a biostatistician veteran of Africa’s war on HIV, is using the illuminating powers of big data to stabilize the generics supply chain and find untapped areas of value among thousands of products in a business that remains a mystery to physicians, payers and patients alike.

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Is there opportunity during adversity? It is a key strategic question facing biopharma as health systems struggle with the massive destabilizing effects of the COVID-19 pandemic on everything from R&D priorities to the safety of a globalized – and often untraceable – drug supply chain. With health care now positioned as a strategically vital sector, one where medicines are prioritized as a public good, some entrepreneurs see an opening for new business models that address longstanding structural and market failures exposed by the crisis. They see a first-mover advantage in betting on a future where the measure of business performance may be starkly different than it is today.

A prominent example of health care markets’ misalignment between supply and demand is the generic drugs business. In fact, the...

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