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Medical Affairs – Realizing The Potential Of Real-World Evidence To Transform Patient Care

As a growing strategic priority across the health care industry, real-world evidence is increasingly being recognized for its potential to transform patient care.

personalized medicine
• Source: Alamy

More companies are realizing the value real-world evidence (RWE) – the clinical evidence regarding the potential benefits or risks of a therapy generated from data relating to patient health or the delivery of health care – can add at every stage of a therapy’s lifecycle. RWE can not only help companies better understand a product’s safe and appropriate use in a post-approval setting, but the data can also inform innovation, trial design, personalized medicine, regulatory filings and optimize decision-making for better patient outcomes.

But, as the demand for use of RWE increases, we must ask ourselves “Are we doing all that we can to unlock its full potential to transform patient value

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