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Twist's Unconventional Approach, Adding Value One Rung At A Time

 
• By David Wild

Building a narrow set of products and services that provide reliable and consistent revenue is a perfectly sound business strategy and one that sustains many biotech companies. But for the hungrier, like Twist Bioscience, Inc., a strategy of ongoing disruption and evolution has been more appealing and indeed is generating significant growth. Emily Leproust, Twist’s CEO, spoke with In Vivo about what it means to follow a value-added business strategy.

An Unconventional Value-Added Business Strategy at Twist Has Paid Off
Twist Bioscience's Unconventional Value-Added Business Strategy Is Paying Off • Source: Shutterstock

While most biotech and biopharma companies have taken a business strategy that focuses on a narrow set of key assets, Twist Bioscience Corporation is following a more diversified approach, aggressively growing its line of products and services and adding value to their offerings.

The company’s initial service when it launched in 2013 was compelling on its own: a proprietary silicon-based platform that allowed...

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