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The E in ESG: Beware Green Claims That Might Backfire

In Vivo's Rolling Series On Sustainability Addresses Greenwashing And How To Avoid It

 
• By Ashley Yeo

Health care companies making carbon neutrality claims must tread a careful line while ensuring full accountability. CMS Vienna partner Gabriela Staber points to some of the risks businesses should be aware of when making sustainability claims.

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Carbon neutrality activities and carbon offsetting claims are already a feature in many industries where they might be perceived by companies as a means of seeking a reputational boost or competitive advantage for their business and brands. But there are do’s and don’ts for companies to be aware of.

Spurious claims made by companies outside the health care products industries, and the way these claims have been viewed and...

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