Advocacy groups recently used social media to sway the biopharma industry. And not only did the effort – which involved a high-profile influencer – alter a decade-long battle over access to tuberculosis products, but it may embolden other advocates to use social media to best companies at their own game.
The unlikely episode began in July 2023 when a best-selling author and popular YouTuber named John Green posted a 7-minute video to denounce Johnson & Johnson
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