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Podcast: ‘Pharma Is Not Just A Cost Component’ – Showcasing Value As Well As Innovation

 
• By Lucie Ellis-Taitt

Astellas Pharma’s chief commercial officer discusses the biopharma industry’s responsibility to drive change in health care.    

In Vivo Podcast
• Source: Shutterstock

“It cannot be that we only innovate in science and that we can’t innovate in the ways we do business and how we shape health care systems.” In this latest instalment of the In Vivo podcast, Claus Zieler, chief commercial officer at Astellas Pharma, puts out a call to action for industry to better collaborate with regulators to improve access to medicines in a more efficient manner.

Zieler discusses the shift in health care models from chronic disease management to potential one-off treatments, and the impact of...

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Crisis Or Opportunity? US MFN Policy Could Test Japan’s Appetite For Reforms

 
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While the adoption of most favored nation drug pricing in the US stands to affect Japanese biopharma firms now heavily reliant on this market, it might also present an opportunity for pricing and policy reforms at home.

AI In Health Delivery: Patients Most Confident When HCPs Are In Charge

 
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Annual survey of patients and professionals shows how attitudes to health system transformation are evolving and what stakeholders are demanding as acceptance of AI tools accelerates.

US Health System Redesign Critical, NAM’s Medical Experts Warn Trump Government

 
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The whirlwind back-and-forth on US tariffs and Robert F. Kennedy jr.’s plans to deregulate health care have become all-preoccupying, but the National Academy of Medicine was first to set out President Trump’s health administration priorities.

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Wide Of The Mark: ‘The Worst EU Medtech Predictions Have Not Come True’

 
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Jana Grieb, European regulatory and market access legal expert at McDermott Will & Emery, explains why the healthtech and pharma industries are warming to the new EU health commissioner as he faces calls to make the MDR more “user friendly.”

This Belgian Biotech’s Drug Cocktail Could Help Reverse Muscle Aging

 
• By Jo Shorthouse

While big pharma pours billions into creating new anti-aging molecules, a Belgian startup has taken a different path: combining existing safe drugs with AI precision. The early results suggest it might be onto something revolutionary.

Rising Leaders 2025: Doxie Jordan, From UNC Graduate To Global Market Strategist

 
• By Jo Shorthouse

Bristol Myers Squibb executive Doxie Jordan discusses his path to global commercial leadership and the principles guiding pharmaceutical market strategy