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At AAOS, Makers Of Large Joint Implants Make It Personal

One attention-grabbing strategy at AAOS’ 2012 meeting centered on the personalization of large joint implants to match the specific anatomies of patients. Several large joint manufacturers have introduced tools for achieving “custom fits” for new joints, knees in particular.

Over the past few quarters, large joint manufacturers have been reporting stable but relatively flat sales growth, forcing makers of hip and knee implants to try to grab market share from rivals. Traditionally, this isn’t an easy task as large joint surgeons are notoriously loyal to their favorite implants, so medical device manufacturers continue to pursue new techniques and approaches to help them win over surgeons and purchasing hospitals.

At the American Academy of Orthopaedic Surgeons 2012 annual meeting in early February, one attention-grabbing strategy centered on the personalization...

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