P&G Plans More Price Cuts In 2013, Defends Savings Plan

Procter & Gamble will slash prices on some products in the short term to halt U.S. market share erosion in categories where competitors did not previously raise prices. On the firm’s Q4 earnings call, executives defended their bullish growth and savings projections.

Procter & Gamble Co. plans in the near term to slash prices on some health and personal care products, to halt U.S. market-share erosion in categories where competitors did not follow the firm's recent price hikes.

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