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CHPA Eyes Spanning Self-Care Space With Bridge To Device Sector

 
• By Eileen Francis

Many CHPA members also market medical devices "and the consumer side of medical devices is something they feel is underrepresented by other trade associations,” says trade group head Scott Melville. OTC drugs already have “a lot in common” with consumer medical devices, including that paying for neither typically is included in health insurance plans.

Representing consumer medical device manufacturers as Consumer Healthcare Products Association members would not only to benefit those firms, but also help OTC companies interested in making Rx-to-OTC drug switches, says association President and CEO Scott Melville.

“There is interest in this area, across the board among every company, whether they are aggressively looking at it or not, whether there is potential to market free-standing devices or whether these technologies somehow influence the availability of more traditional consumer drugs or to facilitate switch,”

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