Confronting The Challenges Of Marketing Cell And Gene Therapies

The “chronic disease paradigm” presents a real challenge for companies marketing advanced therapies.

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bluebird bio is optimistic it will have more success in the US • Source: Alamy

In the wake of its decision to withdraw from the European market, bluebird bio discussed at a recent meeting some of the problems that companies selling cell and gene therapies come up against when trying to secure market access.

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